There She Goes Again interrogates the representation of ostensibly powerful women in transmedia franchises, examining how presumed feminine traits—love, empathy, altruism, diplomacy—are alternately lauded and repudiated as possibilities for effecting long-lasting social change. By asking under what terms women protagonists are imagined, envisioned, embodied, and replicated in media, this book challenges how we should define—and whether we need—feminine forms of knowledge and power.