Half Italian, half Dutch, totally confused and in the wrong country for the right answers." Autobiographic and distinct in its style, "They like it loud!" is a colourful account of daily life in China for a westerner who had never been to Asia before. The book, written in the form of a diary, takes the reader from the early stages of ironic observations, to more in-depth and provocative questions and considerations. Logging the first twelve months in China, the 100-and-something pages are a travel companion, a guide and a school book, either encouraging the reader to visit this economic power or convincing him and her to never even get close.