The North Eastern state of Assam is a land of stupendous dimensions. Blessed with a rich mosaic of culture, undulating mountains and off course haunting wilderness.In spite of it's rich tourism potential, Assam is yet to make it's mark in the competitive global tourism landscape. Also, the splendid isolation from mainland India means that Assam is far from being the easiest tourist destination in India to travel around. A visit to Assam is not something that you clinically see. It is a total experience. Apart from a sound infrastructure, Public Relations has tremendous implications in the Tourism industry and the mission of this piece of work is to offer strategic PR insights that might open up a world of possibilities for not just Assam, but also the other 7 sister states of India's North East.