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Tourism Innovation in the Digital Era

Valeri, Marco (Niccolo Cusano University, Italy)

Tourism Innovation in the Digital Era

Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.

CHF 125.00

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ISBN 9781837971671
Sprache eng
Cover Fester Einband
Verlag Emerald Publishing Limited
Jahr 20231023

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