Verbal persuasion entails the presentation of a persona by the speaker that affects an audience for good or ill. In this book, James May explores the role and extent of Cicero's use of ethos and demonstrates its persuasive effect. May discusses the importance of ethos, not just in classical rhetorical theory but also in the social, political, and judicial milieu of ancient Rome.
Lieferbar
ISBN | 9780807871355 |
---|---|
Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | The University of North Carolina Press |
Jahr | 20090721 |
Dieser Artikel hat noch keine Bewertungen.