Today more than ever before, trust is a vital asset for gaining competitive advantage. Corporate success has never before been more dependent on first-rate people. The energy, knowledge and creativity of people as a form of capital have never had higher value for business success. Mining the passion of what people have to offer is a new asset in competition.

Written in a clear and practical way, this book considers how to build trust at work and release social capital for improving performance. It explains why loyalty is not enough, and relates trust to learning and the intrinsic motivation that releases the tacit knowledge of people on the front line.

For an organization to become successful and stay successful, there needs to be greater levels of trust. In this new era of business, a leader is no longer an isolated hero commanding from on high. Future client loyalty may have to be based on building more collaborative capital rather than relying on individual personalities.

Leaders of today are shown how to earn authority without controlling and how to develop trust through openness and excellent communication. The benefits of these lessons are considerable.