All the Advice you Need to Start Your Own Business-Plus A Bonus CD with Tools to Help You Along the WayStarting and running a thriving business takes time and effort, expertise in managing people and finances, knowledge of your industry and market and the ability to look ahead and plan. And because you have to wear many hats when you own a small business, it's not always easy.Andi Axman has tapped into Entrepreneur magazine's 30 years of experience to reveal everything you need to know to get your business off the ground and keep it growing successfully. Axman advises you on:Performing market researchLocation, leases and licensingWriting a business plan and securing startup financingRecord keeping and tax planningPricing, financial controls and credit managementLegal issues and insuranceMarketing, advertising and salesOffering unparalleled customer servicePlus, it comes with a bonus CD that provides hands-on learning tools It's the ultimate encyclopedia for any business owner.