This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: . How the forces of supply and demand interact with customer Value, . The relationships between benefits, quantities, prices and costs, . How to develop effective competitive strategies, . How to manage inventory and product mix efficiently,
Lieferbar
ISBN | 9781622730209 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | Vernon Art and Science |
Jahr | 20150224 |
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