This book explores the nature and function of values in youth sport and establishes a framework through which coaches, teachers and researchers can develop an understanding of the decision-making processes of young athletes and how they choose between playing fairly or cheating to win. The book argues that teachers and professionals working with children in sport are centrally important agents for value transmission and change and therefore need to develop a deeper understanding of how sport can be used to encourage pro-social values, and offers suggestions for developing a curriculum for teaching values through sport in differing social contexts. Spanning some of the fundamental areas of sport practice and research, including sport psychology, sport pedagogy, practice ethics and positive youth development through sport, this book is important reading for any student, researcher, coach or teacher with an interest in youth sport or physical education.