Buying behavior is a process that is conditioned by a complex receptive system, originating with the product's physical impulses (features such as function, size, packaging, and brand), its location (store, layout, display) and price. This book addresses this topic from a managerial perspective.
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ISBN | 9788885486416 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Bocconi Univ Pr |
Jahr | 20180601 |
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