Based on twenty-five years of research and practice, and featuring dozens of case examples, Why People Don't Buy Things offers a systematic approach to understanding customers' motivations and tailoring the entire sales strategy to fit the customer's buying profile.
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ISBN | 9780738201573 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Little, Brown and Company |
Jahr | 20000107 |
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