A rare and comprehensive, strategic yet practical review of communication within organizations. Connects communication messaging, channels & surveys to create employee engagement and business results. Includes frameworks, templates & step-by-step guides. Useful for C-suite, managers & communication professionals. Chapters on analyzing audiences, writing messages, vehicles and channels, and planning and strategy. Also, a precise and practical review of using employee engagement surveys and connecting a listening strategy. Written by a respected and veteran communications executive with experience in multiple industries and environments. Will become a go-to reference for communication.
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ISBN | 9780997516630 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Lightning Source Inc |
Jahr | 2017 |
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