Contains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples, a guide to further reading and websites, and 'issues to consider when marketing' section as a means of self-evaluation. It systematically outlines the major issues involved in the production and marketing of wine.
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ISBN | 9780750654203 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Taylor & Francis Ltd |
Jahr | 20070924 |
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