Written by longtime political veterans, both former elected officials, Winning Elections is steeped in old-fashioned political know-how and savvy about the latest campaign techniques, methods, and strategies using social media, vote analytics, small donor online fundraising, and increasingly sophisticated microtargeting.
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ISBN | 9780700622764 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | University Press of Kansas |
Jahr | 20160404 |
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