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Winning the Story Wars

Sachs, Jonah

Winning the Story Wars

Globally recognized storyteller, designer, and entrepreneur Sachs argues that only those brands that tell "values-driven stories" through the "right" channels will revolutionize marketing and may become humanity's greatest hope for the future.

CHF 38.50

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ISBN 9781422143568
Sprache eng
Cover Fester Einband
Verlag Ingram Publishers Services
Jahr 20120710

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