You want to write a book that matters. A book that resonates with readers. A book that changes lives. And you're not sure where to begin.In Write a Must-Read, AJ shares the method she developed and used for more than a decade to ghostwrite and edit bestselling books for some of the foremost thought leaders of our time. She gives you the complete framework she shares with her workshop students-the same framework she used with newbies, big-deal deal authors, small presses, and the Big Five.The secret: It's not about you.When you put your reader first-their desires, their challenges, their point of view, and even their experience of reading your book-you create the connection and trust required to transform their lives. This method also simplifies the writing and editing process and helps keep your inner critic at bay.The payoff: a must-read book, and a massive readership who serve as ambassadors for your message and your brand.