You Are Your Media is a book about communication, about technology, and about how the tools we use to talk to one another shape our world. It asks new questions and offers new answers, explaining clearly how and why You Are Your Media, and why in the 21st century this knowledge matters more than ever. You Are Your Media is a sequel to 'Digitopia Blues Ð Race, Technology and the American Voice' (Banff Centre Press, 2002). Here are two excerpts of reviews of that book: ÒDigitopia Blues is a cutting edge, highly recommended look at an American popular culture of the future.Ó - The Midwest Book Review. ÒHis book begs to be read, and whatÕs more, it begs to be discussed.Ó - The Georgia Straight