Maggie João firstly asks all the questions that many coaches, particularly those going into coaching for the first time, so often ask and does this in a way that captures the true essence of coaching at the most fundamental level. Greater still, she does this in a real conversational style that makes it fully inviting for any new or experienced coach. Katherine Tulpa Global CEO, Association for Coaching "There are many books offering coaches models on how to coach. This book addresses how to be a successful coach. It answers the questions that face anyone who aspires to earn their living through coaching. Maggie João offers a shortcut to acquiring knowledge and skills that will get you moving quickly and confidently into an exciting new profession." Carole Pemberton Executive Coach and author of Coaching to Solutions "Maggie's thoughtful and thorough book asks and answers so many important questions for would-be coaches and new coaches. It's also a good detailed reference book for more experienced coaches who want an overview of the coaching profession and to explore beyond how they have been working. Maggie shares her own valuable insights and gives helpful pointers for further exploration. Most importantly it is a very practical book - I wish I had known all this when I started coaching!" Judy Barber Coach and author of Good Question! "The book that you hold in your hands provides the answers and practical tools needed to help you become an even more successful and dynamic coach. Every now and again you come across a book that has a deep and meaningful impact on what you do. This is just such a book. For coaches and non-coaches this will really help you to help yourself and also to find more of the resources you need to make your life more fulfilling." Gerard O'Donovan Founder of Noble Manhattan Coaching President of the IIC, International Institute of Coaching "Maggie has drawn on her own personal and professional journey to create a very accessible and straightforward route into addressing the basic but essential questions that face the enquirer or newly qualified coach. This book is timely and valuable contribution to the evolution of the profession." John Leary-Joyce CEO of the AoEC President of the EMCC, European Mentoring & Coaching Council