How to Sell at Margins Higher Than Your Competitors
Brooks, William T. / Steinmetz, Lawrence L.![How to Sell at Margins Higher Than Your Competitors](https://support.digitalhusky.com/media/annotations/sorted/167/1677109/CHSBZCOP031677109.jpg)
In this revision of the self-published phenomenon that sold 50, 000 copies, readers learn why price isn't the final determinant of whether a customer buys a product, how to build a great customer service program, how to defeat the arguments of customers who buy on price, and how to price products appropriately.