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In this modern digital age where huge demands are being made on people, the search to cope and find meaning to what we do daily is a challenge. This book connects the learnings of the ancient Thai martial art of Muay Thai into how we can leverage on them in an infinitely demanding digital world. This book is partly in response to failure of leaders in managing these demands and in the end resulting in poor employee engagement, lack of motivati...

Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to hav...

This book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies.

Asian Christian female servant-leaders have faced painful and humbling experiences in their leadership development - at every turn and at every corner. Asian women who are evangelical servant-leaders rarely have any real "voice" in their community. In this book, Rachel Rajagopal enrols ten servant-leaders who, speaking as one, seek to have their collective voice heard, recognized and valued. The testimonies of these women's encounters with the...

This book endorses entrepreneurial philosophies and develops a conceptual thinking for redefining organizational design to achieve operational efficiencies. It aims at bridging entrepreneurial theories with strategies in practice. The book discusses entrepreneurial business modeling by mapping the entrepreneurial mindset and analyzing cognitive inputs to drive entrepreneurial efficiencies. This book also discusses effectiveness of marketing st...

This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gain competitive advantage in the marketplace by driving tactical moves, inculcating small cost-effective changes in marketing approaches. Often, strategic choices of companies lean towards developing competitive differentiations that enable consumers to realize the value of money, causing loyalty s...

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Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage.This book enhances knowledge on developing competitive brands in...

This book offers a comprehensive overview of toxicology, highlighting the significance of peptide-based toxins from marine environments. It discusses the principles of protein-carbohydrate and domain-domain interactions to increase our understanding of toxicology in zebrafish models, as well as drug interaction mechanisms and target definition in drug discovery. It also reviews the structure of marine peptides/toxins and the toxicology of pept...

This book discusses competitive market dynamics explain contextual market entropy caused because of swift changes in the innovation and technology scenarios.It delineates the attributes of cognitive ergonomics of consumers responding to the market dynamics under the shrinking scenarios of large markets. The author analyzes the emerging theory of chaos, fragmentation of markets, and agile business models to gain advantage in the competitive mar...

This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gain competitive advantage in the marketplace by driving tactical moves, inculcating small cost-effective changes in marketing approaches. Often, strategic choices of companies lean towards developing competitive differentiations that enable consumers to realize the value of money, causing loyalty s...

Sunil loves long, silent walks and the company of trees, dogs, birds, spiders and everything wild. He is truly amateur at everything he enjoys, be it birding, driving, music or photography. An engineer and a post graduate in forestry, he tussles daily with contracts and egos to sustain his interests. This is his first collection of poems and his choice of diverse topics reveals the intimate connection he shares with the world around him. Sunil...

Keine Beschreibung.

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage. This book enhances knowledge on developing competitive brands ...

My memoir named Transplanted, from 110° F in the Shade to 10° F in the Sun, recounts my experiences as a young doctor of 23 years old who left the South Indian tropical town, Thiruananthapuram, and got dropped into a ten degrees frigid Chicago winter forty-eight hours later. Despite the strange foods I had to adjust to, the strange clothes that I needed to survive the cold, and even the strangeness of the English language (which I had hitherto...

This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. Qualitative research manages the fundamental challenge in interpreting the complexities associated with consumer behavior, particularly in large diversified marketplace and guides managers towards understanding consumers. This book discusses qualitative research modelin...

This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North America during the pre-and post-North American Free Trade Agreement (NAFTA), and analyzes the complexities that occurred when the economic recession struck...

This book focuses on disorders of calcium channels and the use of drugs to treat calcium-related disorders and their associated toxicities. In particular, it discusses the role of various natural products and their attributes in preventing problems associated with calcium imbalances. In addition, the book analyzes trends in the processing of natural products using nanotechnology and their implications in calcium-related disorders. Lastly, it e...

Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. It covers complex elements of market management, analysing behavioural theories such as theory of comparative advantage, theories of macro and micro marketing economics, socio-cultural theories, and various contemporary concepts of international business management. The book puts forward a bro...

“…Rajagopal is one of those rare breeds in academics in Marketing and Strategy area who has published regularly on contemporary themes. Marketing today has undergone a significant change largely due to the interplay of three forces- technology, globalization, and changing demographics. Never before the markets have been so challenging and consumers so confused as is today. Emerging from his lectures and vast experience of teaching in different...