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This book analyzes the impact of entrepreneurship, technology, and innovation on meeting chronic and recurring social challenges, such as poverty, gender inequality, sustainability and climate change, income disparity, social healthcare, community housing and homelessness, and the drive to cleaner food and water supplies. It discusses inclusive entrepreneurial strategies to meet the above social challenges through transformational leadership i...

This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co-creation, and coevolution initiatives have been ...

This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding cognitive synchronization with emotions, such as eye ...

This reference book discusses the role of nutrition in obsessive-compulsive disorders. It covers the investigational therapies in OCD, the use of animal models, and biomarkers for better diagnosis and possible therapeutic options with nutrients for patients with OCD. The book highlights the role of probiotics, micro-nutrients, and salts in OCD.

Challenge-based research focuses on addressing societal and environmental problems. One way of doing so is by transforming existing businesses to profitable ventures through co-creation and co-evolution. Drawing on the resource-based view, this book discusses how social challenges can be linked with the industrial value-chain through collaborative research, knowledge sharing, and transfer of technology to deliver value. The work is divided in...

This book provides the latest research on the role of nutrients in the prevention and treatment of neurological disorders. It discusses dietary supplements and dietary restrictions for combating neurological disorders, including Alzheimer's disease, Parkinson's disease, stroke, and epilepsy. The book also explains the impact of different nutrients such as herbal products, algae, micronutrients in stimulating the brain and central nervous syste...

This book brings together research related to sustainability, green, and eco-entrepreneurship to explore what the author describes as cleaner entrepreneurship, which also links to social issues and public policy. Particularly in emerging markets, public policies have encouraged the co-creation of sustainable entrepreneurial activities. It begins by discussing sustainable entrepreneurship in the context of the sustainable development goals (S...

This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding cognitive synchronization with emotions, such as eye ...

This two-volume constitutes the refereed proceedings of the First International Conference on Advancements in Smart Computing and Information Security, ASCIS 2022, held in Rajkot, India, in November 2022. The 37 full papers and 19 short papers presented were thoroughly reviewed and selected from the 206 submissions. The papers are organized in topical sections on artificial intelligence, smart computing, cyber security, industry.

This two-volume constitutes the refereed proceedings of the First International Conference on Advancements in Smart Computing and Information Security, ASCIS 2022, held in Rajkot, India, in November 2022. The 37 full papers and 18 short papers presented were thoroughly reviewed and selected from the 206 submissions. The papers are organized in topical sections on artificial intelligence, smart computing, cyber security, industry.

Attraversiamo" is the first anthology compiled by R. Prem Kumar which is the collaboration of poems in the themes of Love, Sweet Memories, Love Failure, and Unforgettable Person. This anthology will take the readers to the emotion which is an amalgamation of love, sorrow, untold affection and care. "Love is just a word until someone comes along and gives it meaning." - Paulo Coelho, Aleph

This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book. This boo...

Padma Shri awardee Dr M. R. Rajagopal has spent a lifetime caring for patients in pain. One of the first medical professionals in the country to study and practise palliative care in a significant way, he is the founder of Pallium India, a palliative care NGO. In Walk with the Weary: Life-changing Lessons in Healthcare, Dr Rajagopal knits his own experiences as a doctor with stories of the unique lives of his many patients, asserting that medi...

This book discusses the attributes of inclusive business by engaging people (customers and stakeholders) in creating social and customer values and enhancing business growth among customer-centric companies. Corporate policy and implications of the inclusiveness in businesses on social development constitute the core discussion in this book. Inclusivity concepts and arguments are endorsed by case studies across the developing economies. Philos...

Like many Indian children, I too grew up hearing the vast, varied versions of mythical tales. A time when the lives of gods and men intersected history, religion, science, philosophy, and superstition into innumerable stories to create a rich and taming world filled with psychological complexity. At the core of these mythical tales, there exists a subtle idea of the superiority of god over humankind. But, Listening to some Indian mythical stor...

This book provides the latest research on the role of nutrients in the prevention and treatment of neurological disorders. It discusses dietary supplements and dietary restrictions for combating neurological disorders, including Alzheimer's disease, Parkinson's disease, stroke, and epilepsy. The book also explains the impact of different nutrients such as herbal products, algae, micronutrients in stimulating the brain and central nervous syste...

This book focuses on social perspectives of women's entrepreneurship, in the context of work-life balance and crowd-based business modelling, and economic perspectives associated with quality-of-life expectations. It focuses on the convergence of business perspectives and the social values and lifestyle of women entrepreneurs. The attributes of women entrepreneurship in developing economies have been discussed with focus on new entrepreneurial...

This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book.This book...

Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to hav...

When you are denied something, its value is grossly overestimated in your mind. I rejected all the gifts in our life and dwelled on its single deficiency. Pregnancy was an exclusive club and I wanted to break in. When Rohini married Ranjith and moved to the 'big city', they had already planned the next five years of their life: job, home, and then child. After three years of marriage and amidst increasing pressure from family, they decided to ...