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This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience.Marketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service organizations also need a focused marketing strategy in the business to consumer space.This book uses in...

Process Improvement to Company Enrichment: An Integrated Strategy presents a unique, proven methodology for achieving an environment of innovation.This book details a comprehensive and integrated approach to optimization: acting strategically, refining business processes, energizing personnel development, forging reasoned technology decisions, and synchronizing corporate governance, organizational design, and company culture.Practices and prin...

This book discusses the attributes of inclusive business by engaging people (customers and stakeholders) in creating social and customer values and enhancing business growth among customer-centric companies. Corporate policy and implications of the inclusiveness in businesses on social development constitute the core discussion in this book. Inclusivity concepts and arguments are endorsed by case studies across the developing economies. Philos...

The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions.Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of ...

A practical guide to two of the most important emerging technologies: data science/AI and blockchain. With broad applicability across all sectors, decision-makers would greatly benefit from understanding these fields.

This book will transform your life for the better. The case for business ethics is both settled and urgent, we are within an era of human history in which the most influential organizations on the planet, businesses, must align their goals with principles of human flourishing, ethics, if humanity is going to experience a more ideal future than what we now know. To accomplish this attainable goal, we must realize that business is composed of in...

Not your average cookbook. This is a research-based recipe for innovation! This book is for anyone wanting to kick start innovation in their organisation. It is perfect for leaders, innovators, managers, and students.

Reveals the many challenges of project control in practice and then provides practical good practices to overcome them. The book does this by presenting a robust project control framework that includes several good practices to mitigate project control inhibitors and enhance the entire project control process.

This book is not an academic treatise. It is a concise story that tells what America's multinationals did to the US economy and how they did it. It is an applied and actionable book which includes many suggested solutions that function as steps the reader can take in their company.

Leveraging the collective experience of hundreds of professionals, this book is the ultimate early career desk reference! When readers finish reading, it is not the end, but the beginning of a successful career and a fulfilling life.

The Guide to the Project Management Body of Knowledge (PMBOK) provides a roadmap of performance domains designed to support project managers in all phases of project management. This book provides a simple explanatory guide for the layman that clarifies the 'big picture' of the PMBOK.

Passionately argues for a shift from the predominant legacy thinking that struggles with our greatest challenges to a regenerative and collaborative mindset within leaders. Humanity is at a fork in the road so new, creative, and urgent leadership is essential.

The demand for cybersecurity expertise is growing phenomenally, enhancing cybersecurity project skills will boost technology professionals' careers and improve organizational cybersecurity readiness.Shields Up: Cybersecurity Project Management provides an end-to-end framework tuned for cybersecurity projects. More experienced cybersecurity professionals will appreciate the innovative and lean elements of this approach. The reader is guided thr...

This book tries to support the elaboration and implementation of strategies and to foster SMEs and entrepreneurship development.Most of businesses fall within the category of start-up, small and medium size enterprises. Therefore, governments in part of their quest to reform the economy and related regulatory management systems as well as the entrepreneurship support ecosystem. This was done with a view to securing the national governance empo...

Challenges all responsible actors - individuals, businesses, universities, and governments - to invest systematically and wisely to upskill with AI (the X+AI vision). The service innovation community is a growing transdiscipline harnessing all disciplines to become better T-shaped professionals. End notes, bibliography, and index are provided.

An insightful and detailed account of the pandemic and its impact on the global travel industry. In a situation which was (and still is) constantly evolving, the book presents an historical timeline of events, and how these changed the face of consumer travel, possibly forever.

The Guide to the Project Management Body of Knowledge (PMBOK) provides a roadmap of performance domains designed to support project managers in all phases of project management. This book provides a simple explanatory guide for the layman that clarifies the 'big picture' of the PMBOK.

Getting Data Science Done outlines the essential stages in running successful data science projects.Data science is a field that synthesizes statistics, computer science and business analytics to deliver results that can impact almost any type of process or organization. Data science is also an evolving technical discipline, whose practice is full of pitfalls and potential problems for managers, stakeholders and practitioners. Many organizatio...

Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on.Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and...

Offers more than just the theory behind personal brands. Taking an in-depth approach, this book delves into such areas as understanding the personal brand, steps to creating one, as well as taking your brand to market. Part step-by-step guide, part story-sharing, Telling Your Story inspires readers and helps them bring their own brands to life.