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Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience.

Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience.

This book covers the main mining issues where geostatistics, a discipline founded in the 1960s to study regionalized variables measured at a limited number of points in space, is expected to play a role.

It's the late 1960s - a decade of Mods and Rockers, Beats and Hippies and full of peace and love. Aged seventeen, John Cooke ventures out on the roads, hitch-hiking around the UK. On the South Coast, he gets caught up with the romance of the sea and foregoes his freedom when he signs away more than nine years of his life by joining the Royal Navy.

This edited book aims at bringing together a range of contemporary expertise that can shed light on the relationship between media pluralism in Latin America and processes of democratization and social justice. In doing so, the authors of the book provide empirically grounded theoretical insight into the extent to which questions about media pluralism-broadly understood as the striving for diverse and inclusive media spheres-are an essential p...

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This book provides a thorough literature review on Multivariate Process Capability Indices. It discusses the various aspects and methodologies associated with the subject in one place. Several real-life data sets have also been used to show the applications of different methodologies.

Online Learning For Dummies provides students of all ages with key data on admissions criteria, technology requirements, financial aid opportunities, and more.

In December 2018, the United States Senate unanimously passed the nation's first antilynching act, the Justice for Victims of Lynching Act. For the first time in US history, legislators, representing the American people, classified lynching as a federal hate crime. While lynching histories and memories have received attention among communication scholars and some interdisciplinary studies of traditional civil rights memorials exist, contempora...

Study of the Polish army that in 1626-1629 fought against Swedes in Prussia, its command, organisation, equipment and tactics.

Life After Nuclear War is A blood-chilling, detailed reconstruction of official planning by the British authorities in the event of a nuclear war in Great Britain: a story revealing details of what officials thought would happen, and what the days, weeks, months and the years 'after' would look like.

The little know story of the CIA-recruited Cuban exiles' covert operation in the Congo during the 1960s. It relies on their personal testimonies, on government archives, on declassified documents.

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This is the story of two cities joined by the Rio Grande and two men who endured that flood: the author's grandfather, Mayo Bessan, and her father, Porter S. Garner Jr., who married Bessan's only daughter in 1946. The tale sprawls across more than a half-century, and ranges from the culinary traditions of southern Louisiana to pre-Prohibition New Orleans to the dusty border towns that straddle the Rio Grande in far South Texas. The Cadillac Ba...

An explanation of why things went wrong for the Eighth Army for so long, despite the best efforts of brave and determined men.

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