The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.
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ISBN | 9781349474271 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Palgrave |
Jahr | 20140321 |
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