Examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. This book discusses strategy implications for managers that optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap.
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ISBN | 9781605662480 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | Information Science Reference |
Jahr | 20110504 |
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