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This book examines and emphasizes the differences in marketing research designs across cultures, paying attention to differences between international consumers and cultural norms that affect marketing initiatives, and several factors for consideration in international marketing research. This book argues that the right marketing research supports faster decisions lowering the risk with the measurable parameters and drives competitive sustaina...

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

Asian Christian female servant-leaders have faced painful and humbling experiences in their leadership development - at every turn and at every corner. Asian women who are evangelical servant-leaders rarely have any real "voice" in their community. In this book, Rachel Rajagopal enrols ten servant-leaders who, speaking as one, seek to have their collective voice heard, recognized and valued. The testimonies of these women's encounters with the...

A compact, moderately general book which encompasses many fluid models of current interest...The book is written very clearly and contains a large number of exercises and their solutions. The level of mathematics is that commonly taught to undergraduates in mathematics departments.. -Mathematical Reviews The book should be useful for graduates and researchers not only in applied mathematics and mechanical engineering but also in advanced ...

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This book focuses on disorders of calcium channels and the use of drugs to treat calcium-related disorders and their associated toxicities. In particular, it discusses the role of various natural products and their attributes in preventing problems associated with calcium imbalances. In addition, the book analyzes trends in the processing of natural products using nanotechnology and their implications in calcium-related disorders. Lastly, it e...

This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North America during the pre-and post-North American Free Trade Agreement (NAFTA), and analyzes the complexities that occurred when the economic recession struck...

This volume examines the media in the Indian public sphere and its interplay with politics, society and culture, and analyzes its transition from the colonial to the post-colonial period

The study attempts to trace the emergence and development of the discipline viz."Psychology" in the European countries and also briefly discusses the divergent views of the world famous Psychologists. Subsequently, aiming at analyzing some of the excellent poems of Tamil Sangam classics from the psychological perspective, especially in the frame work of "Behavioural Psychology", the present research work intends to interpret the appropriate fe...

Explaining consumer behavior today appears to be more complex than interpreting the conventional paradigm of perceptions, attitude, and behavior led by the classical cognitive theories. As the marketplace environment is changing rapidly in the twenty-first century following the growth of innovation, technology, market communications, and changing socio-cultural patterns, consumer behavior is largely driven by emotions, peer influence, and perc...

The global fine and speciality chemicals industry is a vital segment within the chemical value chain, catering to a multitude of societal and industrial needs. Regulatory, sustainability and consumer forces have been constantly shaping the business fundamentals of this industry. Developing value creation strategies, which embed economic, environmental and social sustainability components, will need a comprehensive assessment of business, scie...

The task of pricing a specific product or service is significant in maximizing the profits of business organizations. Therefore, the management of ideal pricing strategy is needed in order for organizations to balance the demand of sales growth versus demand for profits. Marketing Decision Making and the Management of Pricing: Successful Business Tools provides the latest research studies, market analysis, and best practices utilized in emergi...

Virtual environments allow human beings to be represented by virtual humans or avatars. Users can share a sense of virtual presence is the avatar looks like the real human it represents. This classically involves turning the avatar into a clone with the real human's appearance and voice. However, the possibility of cloning the gesture expressivity of a real person has received little attention so far. Gesture expressivity combines the style an...

This book provides the series of novel and significant compounds containing pyrazole substituted benzimidazoles which have been synthesized under environmental friendly microwave irradiation method. This book provides the simple, time saving and eco friendly method of synthesis of some novel benzimidazole derivatives which is an important pharmacophore for antimicrobial and anticancer drugs. The users of this book will be provided with novel s...

Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.

Industrial and economic development of mankind has always depended on the availability of water. Industries resort to large-scale abstraction of cooling water from natural water bodies such as rivers, lakes and coastal seas. The abstracted water is treated with chemicals to combat operational problems like biofouling and corrosion. Such withdrawal and subsequent discharge of large amounts of water have the potential to have an impact on the ec...

This is a book on the ecological changes in the Nilgiri Hills of Southern India. Motivated by concerns for environmental degradation, and the need to understand the mechanisms that drive ecological change, the study is situated in the academic domain of studies on human-nature interactions. The complex nature of interactions between human groups with their environment and their dependence on the situational context, requires that such studies ...

This analysis of international law using social movement theory provides a fundamental critique of international law.

Rajagopal examines the multiple ways contract faculty have emerged as an underclass in academia, with differences in status, compensation, career opportunities, and professional development.